The Story
It started with an article about the leather industry. The realization that leather – contrary to her assumption – has a large impact on the climate, animals and humans caused Sibylle to make a decision: She wanted to limit leather usage in the future.
The search for the ideal pumps can take time, but the search for the perfect vegan sustainable pumps was almost impossible, as most of them consists of plastic. The high heels lover took matters into her own hands and created SASHAY.
The label is revolutionary without being radical. The founder herself leads a balanced lifestyle between veganism with the occasional cheat day or a dollop of milk in her coffee. It’s important to her that eco-friendly alternatives can be integrated into everyday life without major changes. Similarly to SASHAY’s meticulously handcrafted shoes.
The Foundress
Sibylle Oetiker is an «all or nothing» woman with a preference for summer and a flair for challenges. She says yes to 100% sustainability, but with a healthy dose of pragmatism and savoir-vivre. That’s why the Zurich resident founded SASHAY in 2020: The label combines environmental awareness and an ethical production with classic aesthetics. As analytical as Sibylle is when designing the vegan shoe models, she is passionate about implementing her philosophy of sensuality. Without surfing (to recharge her batteries), curiosity (for thinking outside the box), laughing (also about herself), her intuition (when making decisions), and last but not least, her courage, she probably would not have become an entrepreneur. Her source of inspiration is women like her: strong, passionate and delicate at the same time.